Effective Date: May 4, 2025

This Privacy Policy describes how MELLOW LLC (“mellow,” “we,” “us,” or “our”) collects, uses, and protects your information when you visit our website or make a purchase from [www.mellowsleep.com] (the “Site”).

By using the Site, you agree to the terms of this Privacy Policy.

1. Information We Collect

We collect the following types of information:

Personal Information

When you place an order, subscribe to our newsletter, or interact with our customer service, we may collect:

• Name

• Email address

• Shipping and billing address

• Payment information (processed securely by third-party providers)

• Phone number

Non-Personal Information

We may also collect data about how you use our Site, including:

• IP address

• Browser type and version

• Device type

• Time zone

• Pages visited and time spent

• Referring site or source

2. How We Use Your Information

We use the information we collect to:

• Process and fulfill orders

• Communicate with you about your purchase or account

• Send you marketing emails (only if you opt in)

• Improve our website and user experience

• Prevent fraud and ensure site security

• Comply with legal obligations

3. Sharing Your Information

We do not sell your personal data.
We may share your information with trusted third parties who help us operate our business, including:

• Payment processors

• Fulfillment and shipping partners

• Email and marketing platforms (e.g., Klaviyo)

• Website hosting and analytics tools (e.g., Google Analytics)

These third parties are only given the data they need to perform their services and are required to protect your information.

4. Cookies

We use cookies and similar technologies to:

• Remember your preferences

• Analyze website traffic and performance

• Provide a more personalized shopping experience
  You can disable cookies through your browser settings, but it may affect site functionality.

We use cookies, web beacons, pixels (including TikTok Pixel and Meta Pixel), and similar tracking technologies to collect information about your browsing behavior, preferences, and interactions with our website and advertisements. This data helps us personalize your experience, analyze website traffic, measure the effectiveness of our marketing campaigns, and deliver interest-based advertising. This includes sharing data with third-party advertising partners like TikTok, Meta (Facebook/Instagram), and Google for retargeting and audience matching purposes. You can manage your cookie preferences through your browser settings and opt-out of certain interest-based advertising through industry opt-out tools.

5. Your Rights

Depending on your location, you may have the right to:

• Access or correct your personal data

• Request the deletion of your data

• Opt out of marketing communications at any time

• Withdraw consent where applicable

If you are a resident of California, Colorado, Connecticut, Utah, or Virginia, you may have specific rights regarding your personal information under applicable state laws, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA). These rights may include: the right to know what personal information is collected, used, disclosed, or sold; the right to delete personal information; the right to correct inaccurate personal information; the right to opt-out of the sale or sharing of personal information; and the right to limit the use and disclosure of sensitive personal information. To exercise these rights, please visit our "Do Not Sell or Share My Personal Information" page or contact us at support@mellowsleep.com.

To make any of these requests, please email us at support@mellowsleep.com

6. Data Security

We implement appropriate safeguards to protect your personal information, including encryption and secure servers. However, no method of transmission over the internet is 100% secure.We may receive personal information about you from our partners, including but not limited to, marketing partners, analytics providers, and chiropractic or health professional partners. This data may include demographic information, purchasing behavior, and health-related insights, which we use to enhance our services, personalize marketing, and improve product offerings. We integrate this data with information we collect directly from you, always in accordance with applicable privacy laws and our Privacy Policy.

7. SMS/MMS Mobile Marketing

By subscribing to Mellow text notifications, you agree to receive recurring automated marketing messages at the phone number provided. Consent is not a condition of purchase. Message and data rates may apply. Message frequency varies. You can unsubscribe at any time by replying STOP to any message received or by contacting us. For more information, please review our Terms of Service and this Privacy Policy.

8. User-Generate Content & Review Data

When you submit user-generated content, such as product reviews, testimonials, photos, or videos, we collect the information you provide, including your name, email address, and the content itself. This data may be publicly displayed on our website, social media, or used in marketing materials. We may also collect data related to your interaction with review platforms. By submitting such content, you grant us permission to use it as described in our Terms of Service.

9. Children’s Privacy

Our Site is not intended for children under the age of 13. We do not knowingly collect personal data from children. If you believe we have, please contact us.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.

11. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your data, contact us at:

MELLOW LLC
Email: support@mellowsleep.com